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Beverages (Market Visioning, Brand Development)

We present two operations: (i) our work for Angostura aromatic bitters and rums and (ii) our work in creating the Exotik vodka brand.

ANGOSTURA

ANGOSTURA is a $230 million Caribbean manufacturer of alcoholic beverages and owner of the high profile brand ANGOSTURA aromatic bitters. Created 22-country European distributor network expected to propel revenues more than 500% in the second year and introduced the top-selling product line across Europe by leveraging piggyback distribution.

EXOTIK VODKA

EXOTIK VODKA: This ultra-premium vodka and flavored vodka range was produced in China. The brand targeted the Cocktails markets of Europe and the USA and, in particular, the growing ABC1 Adult socio-economic group both male and female. The brand positioned itself with Kettle One, also a maize-based vodka.